People at the center
The value of a decision is reflected in the lives of those who experience its effects.
About DASHCiTY
A laboratory
to understand.
And transform.
We are a Territorial Consciousness Laboratory. We bring evidence and human experience together to strengthen the ability to make decisions.
Our purpose
To transform the relationship between people and territories. Intelligence for life to thrive.
Mission
To connect data, human insight and intelligence to guide decisions, strengthen territories and improve people’s well-being.
Vision
To become a global reference in territorial consciousness and applied happiness, helping every territory develop its capacity to understand, decide and evolve.
What guides our choices
Values that turn
into action.
Consciousness before action
Understanding the context and listening to people is where we begin.
Rigor that builds trust
Making sources, criteria and limitations clear supports responsible choices.
Shared intelligence
Building knowledge with governments, organizations and communities.
The courage to transform
Asking new questions and opening up possibilities for the territory.
Regenerative impact
Nurturing relationships and the conditions that allow life to thrive.
Our perspective
Data tells a story.
People give it meaning.
Territorial consciousness emerges from the connection between information, context, intention and the effects of each choice. Our work combines research, human insight and intelligence to develop understanding that serves real life.
We work with physical and digital territories: cities, organizations, learning environments and communities. In each one, the question is the same: how can we understand better to decide better?
Discover our two areas of workThe people behind this conversation
Experiences that
come together.
Different paths. One shared question: how can we expand a territory’s consciousness?
Dudu Gentil
Founder · DASHCiTY
An entrepreneur with a background in communication, marketing and technology. Founder of DeOlhoNaIlha and cofounder of LeadSquad. He connects an understanding of territories with the creation of new possibilities.
LinkedIn
Alex Moreira Lima
Cofounder · DASHCiTY
Founder of Glóbulo and creator of the Healing Economy thesis. His work connects identity, development and well-being with the way territories and organizations build the future.
LinkedInStrategic alliance
Intelligence grows
through connections.
Connections between knowledge, innovation and territory. A network of organizations that expands perspectives and possibilities.
Our conviction